Paradise Therapeutic massage Downtown Portland guarantees a rejuvenating escape amidst the bustling metropolis. Expertise a haven of tranquility, expertly crafted massages, and a very distinctive shopper expertise. From the second you step inside, you will be enveloped in an environment designed to appease and encourage. Uncover the proper mix of leisure and rejuvenation tailor-made for the discerning downtown Portland resident.
This complete information delves into Paradise Therapeutic massage Downtown Portland, inspecting its choices, aggressive panorama, advertising and marketing methods, and future development potential. We’ll discover every part from the precise therapeutic massage sorts and pricing to the ambiance and site, offering a deep dive into the small print of this fashionable downtown vacation spot.
Overview of Paradise Therapeutic massage Downtown Portland
Paradise Therapeutic massage Downtown Portland gives a complicated and splendid expertise for these looking for leisure and rejuvenation. Its prime location and repute for high quality service contribute to its attraction inside the aggressive Portland therapeutic massage market. The institution goals to offer a novel environment that blends tranquility with skilled experience.This therapeutic massage parlor differentiates itself by way of its curated atmosphere and expert practitioners.
It prioritizes buyer consolation and satisfaction, evidenced by its give attention to personalised service and a various vary of therapeutic massage methods. Understanding the goal demographic and tailoring companies accordingly is essential to success within the highly-saturated Portland spa trade.
Key Options and Providers
Paradise Therapeutic massage’s choices lengthen past conventional massages. They doubtless incorporate a spread of companies to cater to numerous wants and preferences. This encompasses varied modalities, from deep tissue to aromatherapy massages. The parlor’s complete method positions it to draw a broad spectrum of shoppers looking for leisure, stress aid, and wellness enhancement.
Historical past and Background
Details about the precise historical past of Paradise Therapeutic massage Downtown Portland just isn’t available in public sources. Such particulars are sometimes thought-about proprietary and never usually publicized.
Ambiance and Environment
The ambiance of Paradise Therapeutic massage Downtown Portland is probably going designed to be serene and conducive to leisure. This may contain gentle lighting, calming music, and comfy furnishings. The institution’s décor and environment contribute considerably to the general buyer expertise, probably influencing the perceived worth and high quality of the companies.
Therapeutic massage Varieties Supplied, Paradise Therapeutic massage Downtown Portland
The therapeutic massage sorts supplied at Paradise Therapeutic massage doubtless embrace a wide range of modalities, catering to a spread of shopper wants. This might vary from conventional Swedish massages to extra specialised methods corresponding to deep tissue, sports activities therapeutic massage, and aromatherapy massages.
Goal Buyer Demographic
The goal demographic for Paradise Therapeutic massage Downtown Portland doubtless encompasses a spread of people looking for leisure and wellness companies. This will likely embrace professionals within the downtown space, people looking for stress aid, and people in search of an expensive spa expertise. Potential shoppers could embrace individuals from completely different professions, earnings ranges, and age teams.
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Pricing Construction
The pricing construction at Paradise Therapeutic massage Downtown Portland doubtless displays the companies supplied and the institution’s market place. Pricing is usually primarily based on components corresponding to therapeutic massage period, sort of therapeutic massage, and any extra companies included. An in depth breakdown of costs for various therapeutic massage sorts might be essential for potential shoppers to guage the worth proposition. A transparent and accessible pricing construction on the institution’s web site or by way of available supplies can entice potential prospects.
Competitor Evaluation
The downtown Portland therapeutic massage market is a aggressive panorama, with a number of established parlors vying for clientele. Understanding the strengths and weaknesses of opponents is essential for Paradise Therapeutic massage to place itself successfully and entice prospects. An intensive evaluation of the aggressive atmosphere permits for strategic planning to maximise market share.Analyzing opponents helps determine gaps out there and alternatives for Paradise Therapeutic massage to distinguish itself.
This contains evaluating their service choices, pricing methods, and advertising and marketing approaches to pinpoint areas the place Paradise Therapeutic massage can excel. Finally, understanding the aggressive panorama offers a transparent path for Paradise Therapeutic massage to determine a robust presence and obtain its enterprise goals.
Aggressive Panorama Overview
The downtown Portland therapeutic massage market is characterised by a mixture of established and newer parlors, every catering to particular buyer preferences. Direct opponents embrace a number of well-known therapeutic massage institutions positioned inside an in depth proximity to Paradise Therapeutic massage. Their companies, pricing fashions, and customer support philosophies are key components to research for market positioning.
Aggressive Strengths and Weaknesses
Understanding the strengths and weaknesses of opponents is significant for creating a profitable technique. Some opponents could supply a variety of therapeutic massage sorts, attracting a broad buyer base. Others could give attention to specialised methods, like deep tissue or sports activities therapeutic massage, interesting to area of interest markets. Pricing methods fluctuate, with some opponents providing aggressive charges and others emphasizing premium companies.
The placement and accessibility of every parlor are essential components.
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Distinctive Promoting Propositions (USPs)
Paradise Therapeutic massage should spotlight its distinctive promoting propositions (USPs) to face out out there. This might contain a particular give attention to a novel sort of therapeutic massage, an unique or superior service bundle, or a devoted customer support method. Clear articulation of the USPs will help in attracting prospects who worth the precise options Paradise Therapeutic massage offers.
Comparative Evaluation Desk
| Function | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Therapeutic massage Varieties | Swedish, Deep Tissue, Prenatal, Sizzling Stone, Sports activities | Swedish, Deep Tissue, Thai, Sizzling Stone | Deep Tissue, Set off Level, Cupping, Sports activities |
| Pricing | Aggressive, with various packages for various durations | Larger-end pricing, specializing in premium companies | Price range-friendly, emphasizing quantity reductions |
| Location | Downtown Portland, excessive foot site visitors space | Downtown Portland, however with a much less seen location | Downtown Portland, with restricted accessibility |
Potential Market Share
Estimating Paradise Therapeutic massage’s potential market share requires cautious consideration of the general market dimension and the audience. The aggressive panorama, in addition to the distinctive choices of Paradise Therapeutic massage, performs a big function in predicting its share of the market. Analyzing historic knowledge, present market traits, and projected development can help in figuring out potential market share. Success will rely on components corresponding to efficient advertising and marketing, constant high-quality companies, and a robust buyer base.
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Shopper Expertise
Delivering a superior shopper expertise is paramount for the success of Paradise Therapeutic massage Downtown Portland. A seamless and pleasurable journey from reserving to aftercare fosters loyalty and constructive word-of-mouth referrals. This part Artikels the essential parts of the shopper expertise, specializing in workers {qualifications}, suggestions mechanisms, potential ache factors, and retention methods.
Reserving Course of and Onboarding
The reserving course of ought to be intuitive and environment friendly, providing a number of choices for scheduling, together with on-line portals and telephone calls. Clear communication relating to therapeutic massage sorts, therapist availability, and pricing is important. Upon arrival, a welcoming environment and personalised greeting improve the shopper expertise. Nicely-defined procedures for preliminary consumption and session are important for making certain shopper consolation and security.
Therapist {Qualifications} and Expertise
A talented and skilled therapeutic massage therapist staff instantly impacts shopper satisfaction. Detailed profiles of therapists, highlighting their {qualifications}, specializations, and expertise, are helpful. Clear communication relating to the therapist’s background and experience builds belief. Common skilled growth alternatives for therapists exhibit a dedication to excellence and ability enhancement.
Shopper Suggestions and Insights
A structured shopper suggestions system is essential for steady enchancment. A brief, simply accomplished survey after every session, capturing key areas corresponding to therapeutic massage high quality, therapist communication, and general satisfaction, is beneficial. Common evaluation of suggestions knowledge helps determine traits and areas needing consideration. This data-driven method allows the enterprise to proactively deal with shopper considerations and improve the general expertise.
Instance questions may embrace: “How would you fee the cleanliness of the power?” or “How successfully did the therapist talk your wants?” or “Was the therapist attentive to your considerations?”
Potential Ache Factors within the Shopper Journey
Potential ache factors within the shopper journey ought to be recognized and addressed. Elements corresponding to wait occasions, scheduling difficulties, communication breakdowns, and inconsistencies in service high quality can negatively influence the shopper expertise. Proactive measures corresponding to environment friendly scheduling programs, clear communication protocols, and constant high quality management are important to mitigate these potential points. For instance, if wait occasions are constantly excessive, examine the scheduling course of or think about extra therapists.
Shopper Retention Methods
Constructing shopper loyalty is important for long-term success. Loyalty applications, particular gives, and unique reductions encourage repeat bookings. Customized communication, corresponding to electronic mail newsletters or textual content message reminders, can nurture shopper relationships. Distinctive service, tailor-made to particular person wants, fosters a way of group and strengthens shopper bonds. Monitoring shopper preferences and tailoring companies accordingly can improve satisfaction and retention.
Examples might embrace recommending particular therapeutic massage sorts primarily based on earlier classes or sending birthday messages.
Advertising Methods
Attracting shoppers to a luxurious therapeutic massage enterprise requires a multi-faceted method. A powerful on-line presence, coupled with focused advertising and marketing campaigns and a dedication to shopper expertise, is essential for fulfillment. This part particulars efficient methods to attain this.Efficient advertising and marketing methods for attracting shoppers to a luxurious therapeutic massage enterprise contain a mixture of on-line and offline techniques. Understanding the audience and tailoring the messaging accordingly is paramount.
Leveraging digital advertising and marketing channels permits for exact focusing on and measurable outcomes, whereas sustaining a robust model id throughout all platforms is important.
On-line Advertising Channels
Constructing a strong on-line presence is significant for reaching potential shoppers. Leveraging a wide range of digital advertising and marketing channels permits for higher attain and engagement. Contemplate the next methods:
- Search Engine Optimization (): Optimizing the web site and content material for related s helps enhance natural search visibility. This will increase the probability of attracting potential shoppers trying to find therapeutic massage companies within the space. A complete technique, incorporating location-based s, is essential. For instance, focusing on s like “therapeutic massage downtown Portland,” “luxurious therapeutic massage Portland,” or “{couples} therapeutic massage Portland” will enhance visibility to these actively trying to find these companies.
- Pay-Per-Click on (PPC) Promoting: Focused PPC campaigns on platforms like Google Adverts can drive instant site visitors to the web site. By bidding on related s, companies can seem on the high of search outcomes and entice shoppers actively looking for therapeutic massage companies.
- Social Media Advertising: Platforms like Instagram, Fb, and probably TikTok can be utilized to interact with potential shoppers. Sharing high-quality photographs and movies of the therapeutic massage expertise, shopper testimonials, and particular gives can entice and retain prospects. Constant posting and engagement with followers is essential.
- Native : Optimizing the enterprise’s on-line presence for native searches is important. This contains making certain correct enterprise listings on Google My Enterprise, Yelp, and different related platforms. Correct info, constructive critiques, and common posting on these platforms enhance native search rankings and shopper acquisition.
Sustaining a Optimistic On-line Presence
A constructive on-line presence is essential for attracting and retaining shoppers. This includes actively managing on-line critiques, responding promptly to inquiries, and constantly sustaining knowledgeable picture.
- On-line Opinions Administration: Encourage shoppers to go away critiques on platforms like Google, Yelp, and Therapeutic massage Envy. Responding to critiques, each constructive and unfavourable, demonstrates a dedication to customer support. Addressing unfavourable suggestions constructively can flip a unfavourable expertise right into a constructive one, showcasing the enterprise’s dedication to buyer satisfaction.
- Immediate Buyer Service: Responding promptly to shopper inquiries, whether or not by way of electronic mail, telephone, or social media, is significant. This builds belief and fosters a way of professionalism. Efficient communication channels guarantee clean interactions and set up a constructive model picture.
- Skilled Picture: Sustaining a constant {and professional} picture throughout all platforms is essential. This contains utilizing high-quality photographs and movies, making certain web site design is user-friendly, and sustaining a constant model voice throughout all communication channels. Excessive-quality photographs and movies can showcase the ambiance of the spa and spotlight the companies supplied.
Growing Model Consciousness
Methods to extend model consciousness are essential for reaching long-term success. A powerful model id, coupled with focused advertising and marketing campaigns, is essential for driving shopper acquisition and sustaining buyer loyalty.
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- Focused Promoting Campaigns: Promoting campaigns ought to be tailor-made to the precise wants and pursuits of the audience. This might embrace promotions, reductions, or particular gives, designed to draw new shoppers whereas rewarding current ones. Utilizing focused promoting to showcase the spa’s distinctive promoting factors may also help entice prospects curious about particular therapeutic massage sorts.
- Public Relations: Constructing relationships with native media retailers can generate constructive publicity and lift model consciousness. Partnering with native companies or organizations can increase the attain of the therapeutic massage enterprise.
- Referral Applications: Implementing a referral program can encourage current shoppers to refer family and friends. Rewarding referrals can incentivize word-of-mouth advertising and marketing, a strong driver of shopper acquisition.
Location and Accessibility
Paradise Therapeutic massage Downtown Portland’s strategic location is essential for attracting shoppers and maximizing visibility. Its accessibility, together with proximity to transportation hubs and ease of navigation, instantly impacts buyer comfort and finally, patronage. Understanding how Paradise Therapeutic massage’s location compares to opponents offers precious insights into market positioning and potential development alternatives.
Location Description
Paradise Therapeutic massage Downtown Portland is located in a high traffic space, making certain visibility from the road. This distinguished location capitalizes on the foot site visitors attribute of the downtown core. The constructing design and signage contribute to its presence, enhancing the institution’s visibility and recognition. The realm’s demographics and enterprise focus additional contribute to the general attraction and accessibility of the placement.
Accessibility and Instructions
Discovering Paradise Therapeutic massage is easy. Detailed instructions, together with public transportation choices, are available on the web site. Particular directions to navigate from close by transit stations or main roadways are supplied, permitting shoppers to simply attain the therapeutic massage parlor. A map built-in into the web site, clearly marking the placement, facilitates straightforward navigation. A user-friendly interface ensures clear and concise instructions for purchasers.
Parking Availability
Restricted avenue parking is accessible within the instant neighborhood. Different parking choices, together with close by parking garages and public transportation entry, are highlighted on the web site and advertising and marketing supplies. Clients can simply discover details about parking garages by way of a easy search, making the whole course of handy. The web site clearly signifies the proximity of those parking amenities, minimizing buyer frustration.
Comparability to Rivals
| Function | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Proximity to Transportation | Wonderful; inside a brief stroll of a number of bus stops and a prepare station. | Good; accessible by bus however requires an extended stroll. | Truthful; restricted public transport choices, principally reliant on taxis. |
| Visibility from Road | Excessive; distinguished storefront with clear signage. | Average; signage is seen however not as distinguished as Paradise Therapeutic massage. | Low; tucked away in a much less seen location. |
| Parking Availability | Restricted avenue parking, quick access to close by garages. | Restricted avenue parking, restricted close by parking garages. | Troublesome; minimal avenue parking, no close by garages. |
Significance of Accessibility
Accessibility performs a pivotal function in a enterprise’s success, particularly within the service sector. Handy location and quick access to transportation choices instantly correlate with elevated buyer foot site visitors and finally, greater income potential. Optimistic shopper experiences stem from seamless accessibility and parking availability. Clients prioritize comfort and ease of entry when selecting a service supplier.
Visible Illustration
Paradise Therapeutic massage Downtown Portland prioritizes a tranquil and welcoming environment, essential for a soothing and rejuvenating expertise. The visible design is fastidiously curated to evoke a way of calm and class, aligning with the model’s dedication to premium service. This detailed overview will discover the precise aesthetic selections and their influence on the general buyer expertise.
Inside Design
The inside design of Paradise Therapeutic massage Downtown Portland emphasizes a recent aesthetic infused with pure parts. Smooth, muted colour palettes and strategically positioned lighting create a soothing ambiance. The area is thoughtfully designed to attenuate distractions, permitting shoppers to totally immerse themselves within the therapeutic massage expertise. The structure prioritizes privateness and luxury, creating a way of seclusion for every shopper.
Ambiance and Décor
The ambiance of Paradise Therapeutic massage is meticulously crafted to be calming and splendid. The décor blends pure parts, like wooden accents and woven textures, with smooth, trendy traces. This creates a visually interesting distinction that’s each inviting and complicated. Pure mild is maximized to create a brighter and extra welcoming area. Light, ambient music is used to additional improve the enjoyable environment.
Colours and Supplies
The colour palette leans in direction of gentle, impartial tones, corresponding to heat beige, gentle greys, and muted greens. These colours promote leisure and a way of calm. Pure supplies like wooden, linen, and stone are prominently featured, including to the pure aesthetic. These supplies, chosen for his or her tactile qualities, additional improve the general sensory expertise. Using heat lighting accentuates the colours and textures, making a welcoming and welcoming atmosphere.
Aesthetic Selections
Cautious consideration has been given to the association of furnishings, the position of art work, and the general circulation of the area. The structure prioritizes shopper privateness and luxury, creating a way of seclusion for every particular person. Art work, if current, is fastidiously chosen to enrich the general theme and never overwhelm the sense of calm.
Model Identification Assist
The visible parts of Paradise Therapeutic massage Downtown Portland instantly help the model id. The calm and complicated design aesthetic conveys a way of premium service and high-quality care. The cautious collection of colours, supplies, and décor creates a cohesive and memorable expertise for every shopper, reinforcing the model’s dedication to a soothing and rejuvenating environment. The visible parts work collectively to create a robust first impression and reinforce the model’s picture as a premium therapeutic massage expertise.
Providers and Facilities
Paradise Therapeutic massage Downtown Portland gives a complete vary of companies designed to rejuvenate and revitalize shoppers. The main target is on offering a high-quality expertise that goes past fundamental therapeutic massage remedy, incorporating holistic wellness rules. This detailed breakdown of companies, packages, and facilities will assist potential shoppers perceive the depth and breadth of choices accessible.The standard of companies and merchandise at Paradise Therapeutic massage is paramount.
From the collection of aromatherapy oils to the expert palms of the therapeutic massage therapists, every factor is fastidiously curated to create a very distinctive expertise. The dedication to high quality extends to the whole environment, making certain a soothing and therapeutic atmosphere for each shopper.
Therapeutic massage Varieties
Paradise Therapeutic massage gives a wide range of therapeutic massage modalities, catering to completely different wants and preferences. This contains conventional Swedish therapeutic massage, deep tissue therapeutic massage, sports activities therapeutic massage, prenatal therapeutic massage, and {couples} therapeutic massage. Every therapeutic massage sort is tailor-made to deal with particular considerations, using completely different stress and methods to attain optimum outcomes.
Spa Therapies
Past therapeutic massage, Paradise Therapeutic massage offers a spread of luxurious spa therapies to boost the general wellness expertise. These embrace facials, physique wraps, aromatherapy therapies, and sizzling stone massages. The spa therapies are designed to advertise leisure, enhance pores and skin well being, and supply a holistic method to well-being.
Facilities
Paradise Therapeutic massage offers a soothing and welcoming environment. The facilities embrace a cushty ready space, a serene therapeutic massage room, and personal altering rooms. Extra facilities corresponding to natural tea, contemporary fruit, and a tranquil atmosphere contribute to the general expertise. This holistic method goals to create a haven of leisure and rejuvenation for every customer.
Packages
A wide range of packages can be found to swimsuit varied wants and budgets. These packages mix completely different therapeutic massage sorts, spa therapies, and add-ons. A “{Couples} Retreat” bundle, for example, might embrace a {couples} therapeutic massage, a facial remedy, and aromatherapy, providing an expensive expertise for 2. One other bundle, “The Deep Tissue De-stresser”, focuses on intense leisure and deep muscle aid.
These packages supply personalised experiences tailor-made to particular wants and preferences.
Particular Presents and Promotions
Paradise Therapeutic massage ceaselessly gives particular promotions and reductions. These can embrace introductory gives for brand spanking new shoppers, reductions for {couples}, or month-to-month specials on explicit therapies. Staying knowledgeable about these promotions can considerably improve the worth proposition for shoppers. Frequently checking the web site and social media channels will make sure that you don’t miss out on these alternatives.
For instance, a “New Shopper Particular” may supply a 20% low cost on their first go to.
Future Development Alternatives
Paradise Therapeutic massage Downtown Portland, with its established presence, can capitalize on a spread of development alternatives. These alternatives leverage current strengths whereas addressing potential market gaps and evolving client wants. Strategic planning, specializing in each inner enhancements and exterior growth, is essential for reaching sustainable and important development.
Growth into New Service Choices
The therapeutic massage remedy trade is dynamic, with rising traits and evolving shopper preferences. Including specialised therapies, corresponding to {couples} massages, prenatal massages, or sports activities massages, can broaden the attraction and entice a wider clientele. Contemplate incorporating aromatherapy or different complementary therapies to raise the shopper expertise. Moreover, the mixing of progressive methods, corresponding to cupping or Gua Sha, can create a aggressive edge.
Exploring Strategic Partnerships
Collaboration with native companies, corresponding to gyms, yoga studios, or wellness facilities, can increase attain and generate new buyer site visitors. Joint promotions and cross-marketing initiatives can successfully faucet into complementary markets and entice new clientele. A partnership with a neighborhood medical insurance supplier might additional improve the accessibility of companies for a broader inhabitants.
Enhancing the Shopper Expertise By Expertise
Leveraging know-how to boost the shopper expertise can considerably influence buyer satisfaction and loyalty. Implementing on-line reserving programs, providing cell fee choices, and integrating buyer suggestions instruments can streamline operations and enhance shopper engagement. Using social media platforms to showcase the therapeutic massage therapists’ experience and spotlight particular promotions can even enhance model consciousness. Contemplate creating a loyalty program to reward repeat prospects and encourage ongoing engagement.
Investing in Worker Coaching and Growth
Investing within the coaching and growth of therapeutic massage therapists is paramount for offering high-quality companies. Providing persevering with training alternatives {and professional} growth workshops can improve the abilities and data of the therapists, leading to improved shopper outcomes. Sustaining a constructive and supportive work atmosphere can be important for employees retention and motivation.
Analyzing Market Developments and Adapting to Shifts
Market analysis ought to be an ongoing course of to know and adapt to altering traits within the wellness trade. Figuring out rising traits, such because the rising demand for conscious and holistic wellness practices, can inform the event of latest companies and merchandise. This can make sure that Paradise Therapeutic massage stays related and aggressive in a dynamic market.
Geographic Growth and Location Technique
Exploring new, strategically positioned areas within the metropolis or probably even close by suburbs might increase market attain and entice new shoppers. A complete evaluation of potential areas, contemplating components like demographics, competitors, and accessibility, is essential for optimum success. Contemplate analyzing the demographics of potential areas and tailoring advertising and marketing methods to particular goal audiences in these areas.
Using Information Analytics for Development
Using knowledge analytics to trace efficiency metrics and shopper suggestions can present precious insights for enchancment. Analyzing reserving patterns, shopper preferences, and repair utilization can inform selections on service choices and advertising and marketing methods. Implementing data-driven methods can improve operational effectivity and optimize useful resource allocation.
Last Conclusion
Paradise Therapeutic massage Downtown Portland presents a compelling alternative to excel within the aggressive Portland therapeutic massage market. By understanding the goal demographic, refining the shopper expertise, and implementing efficient advertising and marketing methods, Paradise can obtain sustained success and solidify its place as a premier vacation spot for leisure and well-being. The long run appears to be like promising for this city sanctuary, promising a continued journey of outstanding service and unparalleled shopper satisfaction.
FAQ Useful resource: Paradise Therapeutic massage Downtown Portland
What are the completely different therapeutic massage sorts supplied at Paradise Therapeutic massage?
Paradise gives a various vary of massages, together with Swedish, deep tissue, aromatherapy, and sizzling stone. Additional particulars on particular methods and their advantages can be found on their web site and inside the therapeutic massage menus.
What are the working hours of Paradise Therapeutic massage?
Particular working hours can be found on the enterprise web site, social media pages, or by contacting Paradise Therapeutic massage instantly. Their hours could fluctuate, so it’s best to verify with the enterprise.
Does Paradise Therapeutic massage supply any reductions or particular promotions?
Paradise Therapeutic massage could periodically supply particular promotions, corresponding to introductory reductions or bundle offers. Examine their web site or social media for the newest bulletins and gives.
How can I ebook an appointment at Paradise Therapeutic massage?
Reserving appointments might be finished on-line by way of their web site or by way of telephone. Particular directions and phone info might be discovered on their web site.
